Simple, transparent pricing
Start free, upgrade when you're ready. No contracts, cancel any time.
Free
Free forever
- 1 practitioner
- Up to 20 active patients
- Calendar, records & clinical notes
- Unlimited email reminders
- Patient portal (limited)
Solo
£250 billed annually
- 1 practitioner · unlimited patients
- Online booking & custom branding
- SMS pay-as-you-go (5p each)
- 17 hours of video consultations
- Campaigns & automations (Atla Flow)
- Outcome measures & check-ins
Clinic
£490 billed annually
- 3 practitioners incl. (up to 6) · 3 locations
- Everything in Solo, plus:
- Team Inbox & Referrer CRM
- Insurance authorisation tracker
- 150 SMS included
- 67 hours of video consultations
Practice
£1190 billed annually
- 8 practitioners incl. (up to 20) · unlimited locations
- Everything in Clinic, plus:
- Role-based access control
- CPD log & advanced analytics
- 300 SMS included
- 167 hours of video consultations
Enterprise for 21+ practitioners?
Custom pricing, dedicated success manager, and onboarding support.
Start on the free plan with no card required. Upgrade whenever you outgrow it, and if you cancel your account moves back to Free rather than closing.
Compare plans
| Feature | Free | Solo | Clinic | Practice |
|---|---|---|---|---|
| Patient management | ||||
| Calendar & scheduling | ||||
| Patient records | 20 active patients | Unlimited | Unlimited | Unlimited |
| Note templates (all disciplines) | ||||
| Custom note templates | ||||
| Forms library | ||||
| Custom forms | ||||
| Online patient booking | ||||
| Invoicing & Stripe payments | Basic | |||
| Patient portal | Limited | |||
| Custom branding | ||||
| Multi-location | Up to 3 | Unlimited | ||
| Communication | ||||
| Email reminders | Unlimited | Unlimited | Unlimited | Unlimited |
| SMS included / month | 0 | PAYG | 150 | 300 |
| Built-in telehealth video | ||||
| Video consultations / month | - | 17 hrs | 67 hrs | 167 hrs |
| Calendar sync (iCal) | ||||
| Atla products | ||||
| Atla Inbox (patient messaging) | ||||
| Team Inbox (internal chat) | ||||
| Atla Flow: active automations | 2 | Unlimited | Unlimited | Unlimited |
| Custom automation builder | ||||
| Campaigns | ||||
| Clinical | ||||
| Treatment plans | 3 active | Unlimited | Unlimited | Unlimited |
| Auto-scored outcome measures | ||||
| Pain score & body chart | ||||
| Between-session check-ins | ||||
| Smart gap filler / waitlist | ||||
| Business operations | ||||
| Clinic Health dashboard | Lite (7-day) | Full | Full | Full + analytics |
| Referrer CRM | ||||
| Insurance authorisation tracker | ||||
| CPD log | ||||
| Role-based access control | ||||
| Storage & support | ||||
| Included storage | 1 GB | 10 GB | 50 GB | 200 GB |
| Support | Help docs | Priority email | Phone + email | |
Usage pricing
Every paid plan includes a monthly bundle. Go over and you only pay for what you use. You are never blocked mid-month, and it is billed on your next invoice.
SMS
5p per message beyond bundle
Video
£0.01 per participant-minute beyond bundle
Storage
£0.30 per GB / month beyond bundle
Frequently asked questions
Is there a free plan?
Yes. The Free plan covers your first 20 patients with no card required, so you can run a small practice at no cost. Paid plans add unlimited patients, the patient portal, SMS reminders, reporting and more.
What's the launch offer?
Start a monthly Solo, Clinic or Practice subscription on or before 31 August 2026 and your first 3 months are free, then it bills at the normal plan rate. A card is required at signup, and it's one offer per practice. Annual plans get 2 months free instead.
Can I cancel any time?
Yes. Monthly plans can be cancelled and take effect at the end of your current billing month. Annual plans run to the end of the annual term. When a subscription ends your account drops to the Free plan, and your data is never deleted.
How do seats work on Clinic and Practice?
Clinic includes 3 practitioners and Practice includes 8. You can add more, up to 6 on Clinic (+£12/seat/month) and up to 20 on Practice (+£9/seat/month). Beyond that, Enterprise covers 21+ practitioners.
What happens to my data if I downgrade?
Nothing is deleted and nothing is locked. You keep full access to everything you have already added and can carry on updating it. You simply cannot add new records beyond the lower plan's limit until you upgrade or come back under it.
I am switching from another system, can you help?
Yes. We import patients from Cliniko, Jane App, Pabau, WriteUpp and Carepatron, or any CSV, and founding clinics get hands-on help with the move. Most practices switch across in an afternoon.
How do the included bundles and overages work?
Each paid plan includes a monthly bundle of SMS, video minutes and storage. If you go over you are never blocked mid-month. You pay for the extra on your next invoice (SMS 5p, video £0.01/min, storage £0.30/GB), and bundles reset on the 1st of each month.
Where is my data stored?
All data is stored in EU-region infrastructure. We provide data export, right-to-erasure tools and audit logs out of the box, and we're built for UK and EU GDPR from the ground up.