AboutLaunching 2026

Simple, transparent pricing

Start free, upgrade when you're ready. No contracts, cancel any time.

Cancel any time
GDPR compliant
UK & EU data

Free

£0

Free forever

  • 1 practitioner
  • Up to 20 active patients
  • Calendar, records & clinical notes
  • Unlimited email reminders
  • Patient portal (limited)
Start free

Solo

£20.83/mo

£250 billed annually

  • 1 practitioner · unlimited patients
  • Online booking & custom branding
  • SMS pay-as-you-go (5p each)
  • 17 hours of video consultations
  • Campaigns & automations (Atla Flow)
  • Outcome measures & check-ins
Get started
Most popular

Clinic

£40.83/mo

£490 billed annually

  • 3 practitioners incl. (up to 6) · 3 locations
  • Everything in Solo, plus:
  • Team Inbox & Referrer CRM
  • Insurance authorisation tracker
  • 150 SMS included
  • 67 hours of video consultations
Get started

Practice

£99.17/mo

£1190 billed annually

  • 8 practitioners incl. (up to 20) · unlimited locations
  • Everything in Clinic, plus:
  • Role-based access control
  • CPD log & advanced analytics
  • 300 SMS included
  • 167 hours of video consultations
Get started

Enterprise for 21+ practitioners?

Custom pricing, dedicated success manager, and onboarding support.

Talk to us

Start on the free plan with no card required. Upgrade whenever you outgrow it, and if you cancel your account moves back to Free rather than closing.

Compare plans

FeatureFreeSoloClinicPractice
Patient management
Calendar & scheduling
Patient records20 active patientsUnlimitedUnlimitedUnlimited
Note templates (all disciplines)
Custom note templates
Forms library
Custom forms
Online patient booking
Invoicing & Stripe paymentsBasic
Patient portalLimited
Custom branding
Multi-locationUp to 3Unlimited
Communication
Email remindersUnlimitedUnlimitedUnlimitedUnlimited
SMS included / month0PAYG150300
Built-in telehealth video
Video consultations / month-17 hrs67 hrs167 hrs
Calendar sync (iCal)
Atla products
Atla Inbox (patient messaging)
Team Inbox (internal chat)
Atla Flow: active automations2UnlimitedUnlimitedUnlimited
Custom automation builder
Campaigns
Clinical
Treatment plans3 activeUnlimitedUnlimitedUnlimited
Auto-scored outcome measures
Pain score & body chart
Between-session check-ins
Smart gap filler / waitlist
Business operations
Clinic Health dashboardLite (7-day)FullFullFull + analytics
Referrer CRM
Insurance authorisation tracker
CPD log
Role-based access control
Storage & support
Included storage1 GB10 GB50 GB200 GB
SupportHelp docsEmailPriority emailPhone + email

Usage pricing

Every paid plan includes a monthly bundle. Go over and you only pay for what you use. You are never blocked mid-month, and it is billed on your next invoice.

SMS

5p per message beyond bundle

Video

£0.01 per participant-minute beyond bundle

Storage

£0.30 per GB / month beyond bundle

Frequently asked questions

Is there a free plan?

Yes. The Free plan covers your first 20 patients with no card required, so you can run a small practice at no cost. Paid plans add unlimited patients, the patient portal, SMS reminders, reporting and more.

What's the launch offer?

Start a monthly Solo, Clinic or Practice subscription on or before 31 August 2026 and your first 3 months are free, then it bills at the normal plan rate. A card is required at signup, and it's one offer per practice. Annual plans get 2 months free instead.

Can I cancel any time?

Yes. Monthly plans can be cancelled and take effect at the end of your current billing month. Annual plans run to the end of the annual term. When a subscription ends your account drops to the Free plan, and your data is never deleted.

How do seats work on Clinic and Practice?

Clinic includes 3 practitioners and Practice includes 8. You can add more, up to 6 on Clinic (+£12/seat/month) and up to 20 on Practice (+£9/seat/month). Beyond that, Enterprise covers 21+ practitioners.

What happens to my data if I downgrade?

Nothing is deleted and nothing is locked. You keep full access to everything you have already added and can carry on updating it. You simply cannot add new records beyond the lower plan's limit until you upgrade or come back under it.

I am switching from another system, can you help?

Yes. We import patients from Cliniko, Jane App, Pabau, WriteUpp and Carepatron, or any CSV, and founding clinics get hands-on help with the move. Most practices switch across in an afternoon.

How do the included bundles and overages work?

Each paid plan includes a monthly bundle of SMS, video minutes and storage. If you go over you are never blocked mid-month. You pay for the extra on your next invoice (SMS 5p, video £0.01/min, storage £0.30/GB), and bundles reset on the 1st of each month.

Where is my data stored?

All data is stored in EU-region infrastructure. We provide data export, right-to-erasure tools and audit logs out of the box, and we're built for UK and EU GDPR from the ground up.