AtlacareCampaigns are how you reach patients beyond day-to-day appointment messages — re-engagement, seasonal reminders, news. Atlacare has both automated and one-off campaigns, with consent enforced automatically.
Automated campaigns
A set of ready-made automations you can switch on and edit — for example a welcome, a birthday message, or a "we haven't seen you in a while" re-engagement. Turn one on, adjust the wording and timing, and it runs itself.
One-off campaigns
For a single send — an announcement, an offer — you write the message, choose who it goes to, and send.
Consent is enforced, always
This is the important part: campaigns only reach patients who have given marketing consent. If a patient hasn't opted in, they're automatically excluded from a marketing send, even if they match your target group. You don't have to manage the list by hand — Atlacare filters it for you, which keeps you compliant with UK GDPR and PECR.
See transactional vs marketing messages for why appointment reminders are exempt from this but campaigns aren't.
Cost
Email campaigns are included. SMS campaigns draw on your SMS credits, so a large SMS send needs enough balance.
Keep campaigns relevant and infrequent — the fastest way to lose marketing consent is to overuse it.